No mystery. No fine print. Every page, every add-on, every price — in plain language so you know exactly what you're buying and why it matters for your business.
Every project starts here. Four core pages, a custom logo, and a full brand kit — built and live in 7 days.
The front door. First thing every visitor sees — headline, hero image, what you do, who it's for, and a clear call to action. If this page doesn't land in 5 seconds, they're gone. It sets the tone for everything that follows.
Where trust gets built. Certifications, background, philosophy, personality. Clients hire people they trust — this is the page that makes a stranger feel like they already know you. Essential for any solo operator.
What you offer, clearly laid out. Each service gets a name, a short description, and a price or starting point. Removes friction — clients stop having to DM just to find out what you do and what it costs.
Where interest becomes action. Form, email, phone, socials — everything a potential client needs to reach you. Includes email capture so every visitor has a path to becoming a lead, even if they're not ready to book today.
Every business is different. These are the extras — add what your business actually needs, skip what it doesn't. Each one is priced clearly and does exactly what it says.
Before and after. Client wins. Testimonials with photos. The proof that you actually deliver. This is the page that converts skeptics — someone on the fence sees real results and decides to reach out. Most trainers add this once they have a few strong transformations to show.
For straightforward content that doesn't need a complex layout — FAQ, Testimonials, Thank You page, Basic Bio. Minimal design, clean and readable. Good for adding a dedicated space for something that doesn't fit on an existing page.
For pages that need more design work — Gallery, Class Schedule, Team & Staff, Events. Requires image handling, grid layouts, or repeating content structures. A step up in complexity from a simple page.
For pages with multiple sections, heavy content, or custom logic — Programs Breakdown, Press & Media, Resources Hub. More to organize, more to design around. Priced accordingly because the build time is real.
Connects a scheduling tool — Calendly, Mindbody, or Vagaro — directly into the site so clients can book without DMing or calling. Removes the single biggest friction point between interest and appointment. Every trainer who relies on manual booking eventually realizes they're losing people in that gap.
A blog section with an index page, post template, and 2–3 sample posts so the client can start publishing immediately. The biggest long-term SEO move on the menu. Every post is a new page Google can index and rank. A trainer who posts monthly about nutrition tips, workout advice, or client stories builds search traffic over time that no ad spend can replicate.
Takes the email capture already built into the site and connects it to a real email marketing platform — Mailchimp or ConvertKit. When someone submits the form, they automatically get added to a list and receive a welcome email. The client can then send newsletters, promos, or check-ins to everyone who ever showed interest. The difference between collecting emails and actually using them.
A floating button on the site that opens a pre-filled WhatsApp message when tapped. For coaches and trainers who prefer messaging to email, this turns casual browsers into direct conversations instantly. High conversion value for almost zero setup.
Product pages, payment processing, digital downloads, or physical merch. The most complex add-on we offer — requires product setup, payment gateway testing, and order flow QA. Quoted per project because scope varies widely. $300 is the starting point.
Sets up the technical signals Google needs to understand the site — meta titles, descriptions, structured data, image alt text, sitemap, and Search Console submission. Without this the site exists but Google doesn't know what to do with it. With it, the site starts building local search visibility from day one.
The listing that shows up when someone searches your niche on Google Maps. Name, hours, photos, website link, category, service area — all optimized. A huge percentage of local clients find businesses here before they ever visit a website. If it's not set up properly, local clients walk past you to someone who is.
Tracks who visits the site, where they come from, what they click, and whether they fill out the form. Without this the client has no idea if the site is working. With it, they can see which pages convert and where people drop off. Standard add-on for any serious operator who wants data behind their decisions.
A legally compliant policy page linked in the footer. Required any time a site collects email addresses or uses analytics tracking. Protects the client and signals professionalism to anyone who checks.
Branded Canva templates — profile photo frame, cover/banner for Instagram, Facebook, and LinkedIn, plus 3–5 post templates. Everything matches the website. When the site launches the socials look like they belong to the same brand. Clients use these daily.
An animated version of the logo — subtle motion, suitable for Reels intros, story bumpers, and video content. Signals professionalism the moment it appears on screen. Worth it for any client who posts video consistently.
Front and back design, brand-matched, delivered as a print-ready PDF. We design it — the client prints it wherever they prefer. Clean, professional, and consistent with everything else we built for them.
One designed piece — class promo, event flyer, seasonal offer graphic — brand-matched and delivered as a print-ready PDF and web-optimized PNG. Good for studios running workshops, challenges, or promotions.
Written copy for one page — headlines, body text, and CTA — based on a brief from the client. Many clients have no idea what to write, and generic copy kills even the best design. Good copy makes people feel like you're speaking directly to them. This is that.
One 400–600 word SEO-optimized post on a topic the client provides. Builds search authority over time and gives the client something to share on social. Ideal for clients who want a blog but hate writing.
Up to 2 hours of updates per month — text changes, image swaps, new sections, anything that needs refreshing. Keeps the site current without the client having to think about it. Offered to every client at handover.
For clients not on a retainer who need a change after launch. Hourly rate — quick, no commitment, no contract.
We walk the client through purchasing a domain and connecting it to their live site — updating the A record and CNAME, verifying the connection, and confirming everything is working. High anxiety task for non-technical clients. We make it painless.
Need it in under 3 days? We can make it happen — but speed compresses the build window and requires undivided focus. Rush delivery adds 50% to the total project cost. This isn't a penalty; it's what priority access actually costs.
Every build includes 2 rounds of revisions. If more are needed after that, each additional round is $50. This keeps the process focused and protects both sides — clients come to revision calls prepared, and the work moves forward.
Send us a message and we'll get back to you within 24 hours. No hard sell, no pressure — just a quick conversation about what you need.
50% deposit to start · 50% on delivery · You own everything we build